Scribbles is a program at UNC School of the Arts focused on showcasing the messy process of being an artist. Instead of focusing on final product, Scribbles highlights that process is equally important. All the messes that we make along the way inform the product.
When creating this brand I wanted to practice the same methodology that Scribbles was trying to encapsulate. Messy, process driven. I got my sketchbook and just played.
The logo focused on the messiness of process and the beauty in the imperfect.