ALJP is a Consulting team that focuses on breaking down barriers for marginalized people and bridge the gap between talent and employer.
I wanted the brand to feel vibrant and unconventional to highlight their work of breaking out of a mold.
ALJP Consulting
Unconventional
Graphic
Homage
The clients noted that they were inspired by the Sankofa bird, so I thought it would be cool to merge the really graphic inspiration with the concept of "breaking out."
The design system is designed to implement many different vibrant patterns and textures, so that the simple form of the logo is amplified by the textures.
Assets
Logo
Branding Guideline
Social Media Package
Business Card
Custom Pattern