ALJP is a Consulting team that focuses on breaking down barriers for marginalized people and bridge the gap between talent and employer. 

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I wanted the brand to feel vibrant and unconventional to highlight their work of breaking out of a mold. 

ALJP Consulting

Unconventional

Graphic

Homage

Revised ALJP Title.jpg
ALJP Cards.jpg

The clients noted that they were inspired by the Sankofa bird, so I thought it would be cool to merge the really graphic inspiration with the concept of "breaking out."

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The design system is designed to implement many different vibrant patterns and textures, so that the simple form of the logo is amplified by the textures. 

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Assets

Logo

Branding Guideline

Social Media Package

Business Card

Custom Pattern