CLIENT | TwistED Teaching
TwistED Teaching is an Educational Consultant Company that strives to "twist" the way teaching and learning in done in urban schools.
The client wanted an identity that was both professional but captured her "funky" approach and personality.
She really liked the image of a pencil, representing the learner's ability to write themselves into a better future.
I wanted to capture the "twisting" energy and provide a simple impactful logo that contained powerful iconography.
With the color branding, I felt that the strong electric contrast from the Orange and Navy would be best counterbalanced with soft mint and fuscia.
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