Task: Create a new brand guideline and aesthetic for an existing company
Goals: Create a design system that could easily be implemented and adopted with the clients current capacities
Orange Literacy is a company that helps adults gain literacy in multiple subjects. I wanted to give them a simple design system that they could maintain with their current staff. I designed a simple half circle idea that I implemented in all their materials. This was part of a design competition, I only had 24 hours to complete this task.